Marketing in the Virtual World

Companies Are Here Today

• A growing number of companies has realized this is a phenomenon comparable to the web expansion.
• Among first-movers we see such diverse brands as Dell, BBC, Reuters, Adidas, Reebok, Aloft Hotels, Pontiac, Mercedes-Benz and Sears.
• The swedish web community Playahead was the first of its kind to enter SL.
• Lately brands like STA Travel are setting up virtual office.
• The Swedish Institute got a lot of attention for its Virtual Embassy of Sweden, inaugurated by Carl Bildt.

← Interactive 3D Mass Media Explained →

Marketing in the Virtual World

Interactive 3D Mass Media Explained

Second Life is one example of what is referred to as ’interactive 3-dimensional mass media’, a media with a totally new mix of properties.

This media offers totally new and deeper means of product placement, product demonstration and visualization.

• Adidas created a virtual version of a real-life shoe, and added brand value by giving the the user the ability to jump higher by wearing them.
• Mercedes-Benz offers the prospect a fun virtual test-drive of their latest model.
• Dell visualizes product configuration in three dimensions.

All these examples integrates the interactive content with their web campaigns and online shops.

← A New Media A New Market →

Marketing in the Virtual World

A New Media A New Market

The market is in its infancy, showing many of the traits of the early web.

Companies that gain early experience and apply it on their niche will have the first mover advantage in the following expansion.

Since the market is still in its early stages of development there are few good examples.

Because of this agile companies has to set them – by combining knowledge about the media, its strengths and weaknesses, with knowledge of the product and the target group.

← Gain The Experience →

Marketing in the Virtual World

Gain The Experience

We offer our customers a workshop consisting of a seminar followed by group discussion and follow-up.

In this seminar we will present interactive 3d mass media, what makes it unique as a media and how different worlds offers different advantages.

We will also present demograhical data and success stories.

← The Presenters →

Marketing in the Virtual World

The Presenters

The seminar will be held by Jim Prescott and Stefan Andersson, both much experienced in areas where technology meets media.

• Jim Prescott is an experienced business developer and well-known figure in multimedia and the internet. He was one of the first to introduce multimedia to Sweden and later dynamic web pages and web communities. He was also one of the founders of one of swedens largest internet companies.
• Stefan Andersson has always been at the forefront of media technology, whether it comes to television, telephony, web or virtual worlds. In April 2006 he was commisoned to lead the development of ’Playahead Island’, at the time the largest Second Life venture in Sweden. Within this project he did pioneering work on web and 3D integration.

← The Next Step →

Marketing in the Virtual World

The Next Step

Following the seminar Jim and Stefan will lead a discussion with focus on the customer brand, target audience and products; how to reach the audience, build the brand and sell the product in a virtual environment as for example Second Life.

The conclusions drawn in the workshop is summarized into a next-step recommendation.

If you are interested in finding out how you can benefit from marketing in 3-dimensional mass media, contact us and we’ll book you a seminar to present this new way of marketing and how you could use it to present your company and its products.

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